OUR STORY

Our story

Since we were founded in 1993, KABOOKI A/S has enabled kids to be kids through our premium play wear. We design and manufacture children’s wear under licence from the toy giant the LEGO Group. Since 2024, we have been owned by the JBS Textile Group.

We are a passionate team of around 40 dedicated people based in Denmark, Germany, China, and India. KABOOKI wants to contribute to a memorable childhood. We do so by creating premium and functional children’s wear.

Since 1993, we have been designing, sourcing, and selling the premium children’s wear brand LEGO® Wear under licence from the LEGO Group.

In 2022 we changed the name to LEGO kidswear, but the quality remains the same. LEGO kidswear is a high-quality top-to-toe play wear range for fun-loving and active children aged 0-14 years. We believe that kids are meant to play which is the reason why we put so much passion and creativity into the construction and design of the clothes to enable kids to play 100% freely.

Two children in pink and blue skiwear on a snowy mountain

Fun and function

Therefore, two essentials for the LEGO kidswear are fun and function. Fun, because the LEGO universe is all about play, creativity and having fun. And function, because high quality and thought-through technical details make a difference for the children wearing our clothes. We are trusted by mothers for our quality and CSR initiatives, and we are loved by kids because we not only inspire them to be kids – we encourage it!

A designer reviewing clothing designs and fabric samples

More about KABOOKI A/S

KABOOKI A/S is so much more than a clothing manufacturer: We make childhood memorable. That is our vision. We do so by choosing high-quality materials, implementing fun and recognisable elements in the design, and, most importantly, designing functional clothes for active children. Therefore, we feel confident that the children love wearing clothes created by KABOOKI and that – growing up – they will remember playing freely in those favourite items in their childhood. At KABOOKI, we are creating quality both in products and in processes. The latter means that we are reliable and committed; fair and showing respect; and we care about sustainability and long-term relationships with our suppliers. Among other things.

The KABOOKI spirit

We believe kids should be kids
We are reliable and committed
We are passionate and go the extra mile
We are fair and show respect
We do what we say and say what we do
We create quality both in products and processes

THE WORKPLACE

We work with one of the world’s strongest brands
We are a part of an international and dynamic workplace with global approach
We have an informal and fun corporate spirit